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Surely the people paying for the ads wouldn’t like this! Google also benefits – it’s their ad network, they allow these ads to be loaded like this – even if it provides a bad experience for the users. Unfortunately, this is only a problem for the users.įor the content publisher – this will be working well for them – they’re getting people referred by Google, staying on the website, and plenty of ad units displayed.

SEO taking preference over content and user experience.

This is not normal or acceptable for a website with such a simple task – deliver simple text content, with perhaps a few images. It’s no secret that ads are optimised for performance – their purpose is to get your attention and click.īut with all these ads loaded, after 5 minutes the computer is slowing down – making it hard to even use the website!Ī quick look at the Windows task manager shows the browser is now taking more than half the available CPU power. Problem 4: Slow computer with high CPU usage There was a content flow of data as the 10-20 ads refreshed.Īfter a few minutes it had used over 100 MB and wasn’t stopping any time soon. To put this into perspective – this website used a massive 20 MB of data to load. You prepare the kitchen, but you should also be prepared for continuous internet usage as ads are auto-refreshed with new images and videos playing.

OK – we’ve now got our recipe and can start cooking. Problem 4: auto-refresh ads and data usage Note how long the scroll bar is – showing how much content there is, other than the recipe! Strangely, for recipe websites, this means people write their life story and load up useless stock images – making the recipe almost impossible to find.įor this website, you find the recipe half way down the page, after the authors pondering on how much they like breakfast and several stock images of pancakes.Īnd even then – the recipe is surrounded by even more ads. This website has an ad placed between every paragraph and image – interrupting the flow of content and making it hard to see what is an ad and what is content.Ī trend in SEO has been “long form content” – the idea that you need a certain amount of content for Google to recommend your website. I understand websites need to make money to run – and ads are an important part of this – but what we see now is more ads than content. Unfortunately, this is fairly common – so I quickly find my way around closing each.

a banner ad fixed to the bottom of the page.

a video ad fixed to the bottom-right of the page.

a popover to sign up for an email newsletter.

I choose the top result – it had a great image and the right words.īut soon after opening it I’m confronted with everything but a recipe. But when you look at what’s on offer you soon hit the problems that make it hard to find the recipe.